Coffee

Coffee cultivation is thought to have begun on the Arabian Peninsula in the 1400s. It gained popularity in Europe and the Americas as an alternative to tea in the 18th century, quickly becoming a worldwide hit. Let's clear something up: Caffeine isn’t evil – but the high amounts combined with the high acidity of most regular coffee can wreak havoc on your body over time.

Our coffee provides the right amount of caffeine to give you a boost of energy and that classic flavor you love, without causing the crash, digestive issues, or jitters of regular coffee.

Backed by science.

We want to know the research behind the ingredients we consume. We hope you do too. Coffee and caffeine, consumed since the 15th century, are rich in antioxidants and provide numerous health benefits. Research shows they enhance focus, boost energy, support heart health, and improve cognitive function. With centuries of use and extensive studies confirming their benefits, coffee and caffeine remain essential for energy and well-being.

The caffeine in coffee stimulates the central nervous system and blocks the action of the neurotransmitter adenosine, which makes you feel tired.

Caffeine and the central nervous system: mechanisms of action, biochemical, metabolic and psychostimulant effects

Consuming coffee may be associated with a lower risk of heart rhythm disturbances, cardiovascular diseases, and stroke.

Caffeine and the central nervous system: mechanisms of action, biochemical, metabolic and psychostimulant effects

Many people use coffee as a pre-workout to get that extra kick and push themselves a little bit harder – and research supports this use. One study found that coffee significantly increases both speed, power, and endurance when consumed an hour before working out.

Caffeine and the central nervous system: mechanisms of action, biochemical, metabolic and psychostimulant effects

Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing

Consumers’ Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing